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202 OREA Home Buyer & Seller Profile

2020 Home Buyer Seller Profile

Do you want to know?

  • What Ontario consumers look for in a REALTOR®?
  • Where Ontarians look when they’re searching for a REALTOR®?
  • What services do they seek when choosing a REALTOR®?
  • What features of a REALTOR’S® website do they value the most?

These are the questions that OREA, in partnership with Ipsos, asked over 1,500 prospective Ontario home buyers and sellers in its first-ever 2020 OREA Home Buyer and Seller Profile – one of the largest surveys of its kind in the province. 

The report takes the pulse of three demographic groups – 18 years to 55+ – and delves into the preferences, motivations, and desires of Ontarians who are considering buying and selling. 

There are many insights to help our Members with their business, including:

  • Learn what a millennial is seeking in a first-time purchase, and why a consumer entering retirement is thinking of selling.
  • Get a sense of how many Ontarians are thinking of selling or buying in the next year.
  • How much below asking price a seller would be willing to go to sell their house.
  • Understand what Ontarians are seeking in a REALTOR® and if it’s the same priorities for an agent for buying and selling.
Ontario-Real-Estate-Association-Buyers-and-Sellers-Report.pdf3.82 MB

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